Launch Proposal - Year One

Digital Headquarters & Setup Ellis IP Law

A high-performance digital headquarters built from scratch to replace legacy vendor work, preserve firm credibility, and secure trademark acquisitions.

📅 Prepared: 7/15/2026
🏗️ Client: Ellis IP Law Firm
📄 Term: 12 Months

Overview & Goals

Dear Sharon,

Thank you for taking the time to speak with me and share your vision for Ellis IP Law. I truly appreciate the opportunity to earn your trust and prepare this proposal for your consideration.

After our conversation, it became very clear that your goal isn't simply to replace an outdated website. You want a professional online presence that reflects the quality of work every client receives while working with the firm.

Our goal is to make this process as simple and seamless as possible. We'll guide you through discovery, design, development, and launch while handling the details that have caused so much frustration throughout your current redesign. Rather than requiring constant revisions and direction, our team will take the information you provide and transform it into a modern, professional website that you can proudly stand behind.

This proposal focuses on building a strong foundation for Ellis IP Law with a fast, modern website designed to support the firm's credibility today while providing room for future growth. Once that foundation is in place, we would welcome the opportunity to continue working with you as your needs evolve.

We're also excited about the possibility of partnering with you on your future commercial real estate brand. While our immediate focus is helping Ellis IP Law launch successfully, we'd love the opportunity to support that business when the time is right and continue growing together.

Thank you again for the opportunity to be considered. It would be an honor to work with you, your father, and your firm. We look forward to helping bring your vision to life.

Sincerely,
Adam Lakowitz

Detailed Scope of Work

1. Custom Next.js Digital HQ

Design and build a custom legal website from scratch using Next.js. This architecture replaces the legacy CMS (WordPress), providing instant page load times and robust security to prevent client loss.

  • Custom brand-focused design
  • Fast NextJS framework
  • Mobile-first responsive views
  • 7-8 Core pages: Home, Our Team, IP, Trademarks, Copyrights, Articles, Locations, Contact

2. Trademark SEO & Content

Reorganize and modernize existing legal content, migrating 24-36 articles into an indexable format. Optimize pages around keyword targets like "trademark law", "brand protection", and regional IP terms.

  • Migration of 24-36 existing articles
  • Trademark-centered keyword strategy
  • Google Analytics setup & SEO launch

3. Clean Lead Capture

A simple, secure contact form that sends immediate email alerts to the firm. We purposefully avoid complex call lists or automated CRM triggers initially to prevent overhead and operational overload.

  • Secure spambot-protected form
  • Instant email notification routing
  • Basic client record archive

4. Setup & Delivery

Dedicated collaboration with our design team. We handle the entire execution (mockups, coding, optimization, copy layout) and deliver the draft preview within 1-2 weeks.

  • Collaborative designer-led mockup review
  • Draft site preview link in ~1 week
  • Completed launch in 3-4 weeks
Project Investment & Schedule

Phase 1 | Setup, Migration & Launch

3-4 Weeks Target Timeline
Investment Item & Scope Summary Price
Ellis IP Law Digital HQ Build & Article Migration
Next.js website design & development, 7-8 core page layouts, migration of all legal articles, basic SEO configuration, simple lead forms, and system launch. Billed in full at signing.
$3,500
Total Setup & Launch Investment
$3,500

Ongoing Hosting & Infrastructure

Effective Post-Launch
Recurring Infrastructure Subscriptions Rate
Next.js Cloud Hosting & Technical Infrastructure
High-speed secure cloud hosting, SSL certification auto-renewal, and standard server infrastructure management. Billed annually beginning at launch.
$250 / year

Ongoing Website Maintenance & Dedicated Support

Effective Post-Launch (Optional)
Recurring Website Maintenance Rate
Website Maintenance Plan
Includes regular backups, security patching, and up to 2 hours of monthly content/design updates. Billed monthly beginning at launch.
$190 / month
Maintenance Services Include:
  • ✓ Content updates & formatting
  • ✓ Staff bio and profile updates
  • ✓ Banner creation & homepage visuals
  • ✓ SEO-friendly page creation & refreshes
  • ✓ Visual layout adjustments & form development
Additional Support Features:
  • ✓ Performance audits & speed optimization
  • ✓ Mobile responsiveness checks
  • ✓ Technical issue resolution & contact form testing
  • ✓ Regular communication & fast turnaround support
Note: If requested changes exceed the allotted 2 hours in a month, we will inform you in advance to get approval before proceeding so there are no billing surprises.
Project Terms & Commitment
1. Project Timeline
Discovery call begins immediately. Draft preview delivered within 1-2 weeks. Completed production website deployed in 3-4 weeks.
2. Investment & Payments
One-time build fee of $3,500 is due in full in advance at signing. Annual hosting fee of $250/year and monthly maintenance fee of $190/month are billed starting upon launch of the live website. A 3% transaction processing fee applies.
3. Content Migration
We will migrate approximately 24-36 existing articles/PDFs from the current site. Additional copy, team photos, or custom brand marks should be provided by the client in Week 1.
4. Maintenance Options
Post-launch updates, extra article uploads, and technical support are covered under your $190/mo maintenance plan (which includes up to 2 hours of monthly updates), keeping overhead simple and predictable.
Why Clients Stay With AZL

Built Like a Partner, Not a Vendor

AZL clients choose us because we do not simply deliver a website and disappear. We build digital assets designed to support visibility, authority, client acquisition, and long-term growth. Every recommendation is made with the bigger picture in mind, creating a digital foundation that continues delivering value long after launch.

We Think Beyond the Website

Every page, form, call-to-action, and user journey is connected to a larger business objective: generating visibility, building authority, improving client engagement, and creating opportunities for long-term growth.

We Build the System Ourselves

Our team handles strategy, design, development, SEO implementation, performance optimization, integrations, and ongoing support directly in-house.

We Understand Real Operations

Law firm websites require a unique balance of trust, professionalism, visibility, and client experience. From local search visibility and provider authority to intellectual property and trademark positioning, every recommendation is designed around how clients actually discover and choose attorneys today.

We Stay After Launch

Launch is not the finish line. We continue supporting your websites with maintenance, updates, performance monitoring, and strategic guidance to ensure your digital presence evolves alongside your firm.

The AZL Client Promise

We keep our clients happy by making the websites easy to navigate, easy to find, and designed to scale. Our goal is to build digital assets that perform seamlessly, helping you attract clients and build lasting authority.

  • Clear communication from strategy to launch
  • Hands-on support instead of generic ticket-based service
  • Websites built around your real clients, not a one-size-fits-all template
  • Design, development, SEO, and website updates managed under one roof
  • Long-term partnership as your brand expands into new practice areas and locations
Agreement & Authorization
By entering your name and signing below, you accept this proposal and agree to the setup investment ($3,500), annual hosting retainer ($250/year), monthly maintenance retainer ($190/month), and the project terms. You authorize AZL Marketing and Ellis IP Law to initiate discovery, mockups, and Next.js frontend construction.
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